About Obi

Biography

Obi Felten is the founder and CEO of Flourish Labs, on a mission to bring accessible, affordable mental health support to everyone who needs it by mobilizing and scaling peer support with tech.

Previously, Obi was Head of Getting Moonshots Ready for Contact with the Real World at X (formerly Google X), Alphabet’s ‘moonshot factory’ and innovation lab. At X, Obi worked on cutting edge technology projects such as internet from balloons (Loon), air delivery by drone (Wing) and sustainable energy storage using molten salt (Malta). Most recently Obi founded and led Amber, a project using brain-based biomarkers and machine learning to measure anxiety and depression.

Obi was Director of Consumer Marketing for Google in Europe, Middle East and Africa, launching and growing Google Maps, Chrome and Android from zero to hundreds of millions of users. She founded Campus, Google’s space for tech entrepreneurs. Before Google, Obi set up the ecommerce business of a major UK retailer, worked as a strategy consultant, and led eToys.com’s (unsuccessful) expansion to Germany during the first dotcom boom.

Obi serves on the board of Springer Nature, a global academic and educational publisher, and on the board of Marathon Health, a provider of primary care clinics for employers. She is also an advisor for the UK NHS Best For You youth mental health initiative. She has held other board roles at various nonprofits and startups.

Obi is an advocate for women, people of colour and other underrepresented groups in technology. At X, she founded the diversity & inclusion team, supported several employee resource groups and served on the leadership team for Women of Alphabet in the Bay Area. She mentors female startup founders and leaders getting ready for board service.

Obi grew up in Berlin and saw the wall come down. She has a BA in Philosophy and Psychology from Oxford University. She now lives in California with her husband and two children. She loves yoga, biking, paddleboarding, skiing (which she started at age 40), travelling, cooking, eating, and her family.

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